Customer Loyalty Application
A loyalty and rewards application for points, membership tiers, offers, referrals and purchase-linked engagement.
Project overview
A loyalty and rewards application for points, membership tiers, offers, referrals and purchase-linked engagement. The engagement covered users, decisions, information flows, integrations and the operational constraints of the business before implementation.
The problem
Retail customers may receive fragmented promotions while staff lack a unified view of rewards, redemption rules and engagement history.
Proposed solution
Create a mobile membership wallet connected to commerce records with configurable earning rules, tier benefits and transparent reward history.
Challenges
Important delivery considerations
Prevent duplicate reward events Explain earning and expiry rules clearly Keep promotion consent manageable
Outcomes
What the work delivered
clearer reward experience centralised loyalty records configurable campaign rules
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