E-commerce•ui ux design
E-commerce User Experience Redesign
A conversion-focused redesign of product discovery, product detail, basket, checkout and post-purchase journeys.
Updated Jan 15, 2026Discuss on WhatsApp
Project overview
A conversion-focused redesign of product discovery, product detail, basket, checkout and post-purchase journeys. The engagement covered users, decisions, information flows, integrations and the operational constraints of the business before implementation.
The problem
Customers may abandon purchases when navigation, product information, delivery details or checkout validation are unclear.
Proposed solution
Map key purchase decisions, simplify catalogue navigation, strengthen product confidence and design recoverable checkout states.
Challenges
Important delivery considerations
Improve conversion without hiding important information Support large product catalogues Design useful out-of-stock and payment-failure states
Outcomes
What the work delivered
clearer product discovery simpler checkout decisions reusable commerce patterns
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