Local Business SEO Campaign
A local search programme for a multi-location healthcare service covering location pages, business profiles, reviews and locally relevant content.
Project overview
A local search programme for a multi-location healthcare service covering location pages, business profiles, reviews and locally relevant content. The engagement covered users, decisions, information flows, integrations and the operational constraints of the business before implementation.
The problem
Potential patients may struggle to find accurate service, location and contact information when listings and website content are inconsistent.
Proposed solution
Standardise location information, improve service pages, strengthen local relevance and create a reporting process for visibility, enquiries and profile activity.
Challenges
Important delivery considerations
Maintain accuracy across several locations Avoid duplicate location content Measure phone and direction-based conversions responsibly
Outcomes
What the work delivered
more consistent location information clearer local landing pages repeatable local reporting
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